Building Guitars Center’s 'boutique' pedal business has been a focus of Barry Mitchell, Director of Merchandise - Guitar Accessories, since he arrived last year. The Boutique pedal business has exploded over the past 12 months and Guitar Center will be stepping into this part of the pedal market in a much bigger way this September with the expansion of Guitar Center’s new Boutique Pedal Assortment in multiple markets. The major US retailer brought in TC Electronic’s Flashback Delay and Corona Chorus to test the market earlier this year, and “both pedals have been a huge success,” says Mitchell and continues. “The boutique pedal market is coming alive, and we are thrilled to be expanding our boutique assortment including adding more TC Electronic TonePrint pedals to our line,” says Mitchell.
